Direct Mail is... Targeted
Direct mail is a “rifle shot” in which you can hit the “bull’s-eye”. Being able
to “pinpoint” your best prospects will result in more customers.
Direct Mail is... Personalized
Since you are not sharing space with other advertisers, your mail package
will have the readers complete attention.
Direct Mail is... Scientific
By using a redeemable coupon, reply card, or other response related item,
you will always be able to track responses.
Direct Mail is...Maximum Coverage
Radio, newspaper, magazines, and other advertising vehicles are not able to reach all
of your audience. For example, most city newspapers are reaching less than 50% of
all households. With direct mail you can reach every household in your territory.